Thursday, February 7, 2013

Social Media Blogging: Putting Your Entire Organization to Work

With the ever growing world of social media, more and more companies are investing in social media marketing either in-house or through a 3rd party management firm.  A recent study revealed that 90% of companies are using social media as a means to promote their services and engage users.  A common issue that we see is the misuse of social media marketing strategies.

There are many different marketing strategies to use on your social media pages.  There is direct response marketing where the goal is to have the user click on the link in the ad that takes them to a sale.  This is the type of social media marketing that most people misuse because they use it too much.  If you are always coming across as trying to push your product on the social media audience, you are likely to be unsuccessful with your social media marketing campaign.  Social media users do not like to feel like they are constantly being sold something.

Another marketing strategy for social media is to engage users by offering free information about your area of expertise.  A marketer can leverage this as a way to gain the user's interest of product-related subjects and get them thinking about your product without directly saying that they need to buy your product.  There are different ways to accomplish this but I would like to focus on big business strategy.  Most of my topics cover solutions for small and medium sized businesses, but large businesses can use their size to their advantage when it comes to creating mass amounts of usable, original content that will help not only with search engine optimization but also engage users through social media.

Open Forum Company Blog

The concept is simple: Your company has many employees.  Your employees should be industry experts in their field and might be a great source of information related to the company, services offered, solutions, etc.  They don't have to be the top executives of the firm.  These can be employees with great ideas throughout the entire firm.  A large company can create a blog for employees to access.  They can submit articles for review and possible placement on the company blog.  This is a great way to create all new original content.  Use free plagiarism scanners that are available online to check for original content.  Explain the rules for submitting content to the blog and have someone review all entries before they are posted live to the website.  Encourage your employees to participate by offering some kind of incentive. 

Not only does this create a massive amount of content but the company can showcase this information through their social media outlets.  Post Blog articles that are most related to the company's services and that are useful to a typical customer.  This is the kind of content that can indirectly turn into a sale.  It is also engaging content and tends to not turn the user off to your future posts that may be geared more toward direct response marketing.

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